Case study · Influencer
Velveté — 50-Creator Wave
A coordinated 50-creator wave that pushed Velveté's new fragrance line from launch to sell-through.
The challenge
Fragrance lives or dies on word of mouth. Velveté needed credible, on-brand voices at scale — without the scattergun reach of a one-off paid push.
What we did
- 01
Curated a tiered mix of 50 creators across fragrance, beauty, and lifestyle niches.
- 02
Shipped editorial unboxing kits and scripted a shared narrative arc across three drop waves.
- 03
Timed creator output to in-store availability so demand landed where stock was.
Results
8.2M
earned impressions
50
creators activated
+68%
search lift for the line
“Our influencer wave hit 8 million impressions and the sell-through followed. GiDieL is now our default promotion partner.”
Let's make your next launch the one they remember.
Tell us about your brand and what you're launching. We'll come back within two business days with a tailored promotion plan.