Product Launches
Full-funnel launch campaigns that put your new SKU in every hand and feed.
Learn moreCosmetics promotion & brand activation
We make beauty impossible to ignore.
GiDieL is a promotion studio for cosmetics brands. From product launches to in-store activations and influencer campaigns, we turn shelves into stories and browsers into buyers.
120+
Campaigns run
38
Beauty brands
4.9x
Avg. ROI
+212%
Launch lift
Recognition
Agency of the Year
Beauty Promotion, 2025
4× Webby Nominee
Campaign craft & film
4.9/5 client rating
40+ verified reviews
Trusted by leading beauty brands
LUMIÈREMAISON ROUGEVELVETÉAURORA SKINNOIR BEAUTÉFLORÉLEKASIAOPALENCELUMIÈREMAISON ROUGEVELVETÉAURORA SKINNOIR BEAUTÉFLORÉLEKASIAOPALENCE
What we do
Promotion, end to end.
Every service is built around one goal: moving your cosmetics off the shelf and into baskets. Pick a single activation or let us run the whole campaign.
In-Store Activation
Beauty counters, pop-ups, and sampling events that convert foot traffic.
Learn moreInfluencer Seeding
Curated creator partnerships across beauty, skincare, and fragrance niches.
Learn moreContent Production
Editorial photography and video assets built for social and retail alike.
Learn moreGifting & PR Stunts
Unboxable press kits and buzz-worthy moments editors actually post.
Learn moreCampaign Analytics
Attribution from impression to shelf, with clear ROI per activation.
Learn moreImport / Export to Israel
Full import-export management for cosmetics in Israel — customs, compliance, certification, and shelf placement.
Learn moreTurnkey Personal Brand
From formula development in world-class labs to your spec, through production and logistics — your own beauty brand, ready to sell.
Learn moreSelected work
Campaigns that sold.
A snapshot of recent activations across fragrance, colour, and skincare.
Launch
Maison Rouge — Spring Lip Drop
+212% sell-through in 3 weeks
Activation
Aurora Skin — Counter Revival
47% foot-traffic uplift
Influencer
Velveté — 50-Creator Wave
8.2M earned impressions
Content
Noir Beauté — Editorial Film
3x engagement vs. benchmark
Import/Export
Kasia — Israel Market Entry
Full compliance & shelf placement in 90 days
Turnkey Brand
Opalence — Private Label Skincare
Formula to retail in 6 months
How we work
A clear path from brief to shelf.
01
Discover
We dig into your brand, shelf position, and audience to find the angle that will move units.
02
Design
Concept, creative direction, and a channel plan — from in-store to influencer to paid social.
03
Deploy
We produce assets, brief creators, and run activations with on-the-ground teams.
04
Measure
Attribution and reporting tied to sell-through, so you know exactly what worked.
10 yrs
in beauty retail
About GiDieL
A promotion studio built for cosmetics.
We started GiDieL because beauty brands deserve promotion that understands the counter, the creator, and the customer. For a decade we've helped colour, skincare, and fragrance labels launch, relaunch, and sell through.
Beauty-first thinking
We treat every campaign like an editorial. Aesthetics are not a layer — they are the strategy.
Shelf-obsessed
Impressions are nice. Sell-through is the metric we optimise for, every single time.
Embedded partnership
We work like an in-house promo team, not an outside vendor handing over a deck.
Client voices
Brands that trust GiDieL.
“GiDieL turned our spring launch into the best-selling SKU of the quarter. The in-store activation alone paid for the whole campaign.”
Camille Fournier
VP Marketing, Maison Rouge
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Start a campaign
Let's make your next launch the one they remember.
Tell us about your brand and what you're launching. We'll come back within two business days with a tailored promotion plan.
- Free 30-minute strategy call
- No long-term retainer required
- Tailored to colour, skincare, or fragrance