Case study · Activation
Aurora Skin — Counter Revival
A counter-revival program that turned a quiet beauty floor into Aurora Skin's highest-traffic destination.
The challenge
Aurora Skin had strong products but a tired counter that shoppers walked past. The brief: rebuild the in-store experience and convert foot traffic without a full retail redesign budget.
What we did
- 01
Redesigned the counter's visual merchandising and navigation to spotlight three hero routines.
- 02
Trained and scripted beauty advisors for a consultative, five-minute routine demo.
- 03
Installed a sampling journey that ended at the till with a first-purchase incentive.
Results
+47%
foot-traffic uplift
2.4x
conversion at the counter
31%
repeat purchase within 90 days
“They understand beauty retail like no agency we've worked with. Every detail — from the press kit to the counter design — felt editorial.”
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