Case study · Launch
Maison Rouge — Spring Lip Drop
A three-week launch campaign for Maison Rouge's spring lip collection, built to win the counter at launch and keep selling through the quarter.
The challenge
The collection was entering a crowded spring season with no hero SKU and a short runway to launch. Maison Rouge needed instant sell-through at department-store counters, not just awareness.
What we did
- 01
Positioned one shade as the hero SKU and built every asset around a single, repeatable visual signature.
- 02
Ran in-store sampling and counter takeovers across 12 flagship doors in Paris, Milan, and London.
- 03
Layered paid social and creator seeding timed to the counter activation windows.
Results
+212%
sell-through in 3 weeks
12
flagship counters activated
#1
best-selling SKU of the quarter
“GiDieL turned our spring launch into the best-selling SKU of the quarter. The in-store activation alone paid for the whole campaign.”
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